Usually when I’m planning an editorial I’ll have a casting to make sure that we book the right model(s). You need to see how they are in real life and if they can portray the story that you’re shooting. And so I have a lot of casting photos
For example; here’s a select few of the models that we saw on the casting for VS. Magazine,
men’s editorial, this spring.
And for that particular story we chose this model, Panos, from 2morrow Model Management.